Nova Breathwork

In february 2021, Eloise Vestberg took her Swedish husband and two daughters and made the move from Switzerland to Sweden in order to start their new life on Kullahalvön. With her she brought her company Nova Breathwork.

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My driving forces are to empower and support people of all ages to improve their health physically, mentally and emotionally through breathing.

Eloise is a trained and qualified breath coach specializing in conscious connected breathwork and the Buteyko method. The Buteyko method is a breathing technique that helps people develop healthier breathing patterns and treats lung diseases such as asthma and other respiratory conditions. Nova Breathwork exercises utilize conventional techniques like physiotherapist-led breathing exercises, as well as alternative medicine practices such as yoga.

She has been guiding breathwork sessions since 2019 and she has a clear aim with her company.

- My driving forces are to empower and support people of all ages to improve their health physically, mentally and emotionally through breathing. Once individuals grasp the full potential of their breath, they can experience better sleep, reduced anxiety, improved fitness performance, minimized medication reliance, and optimized health overall, says Eloise.

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- Take a deep breath and proceed step by step!

As many entrepreneurs, one of the more significant challenges that EIoise have encounter is raising awareness about the company. The marketing landscape has evolved drastically, with a shift towards social media dominance and AI.
Navigating the online realm can feel overwhelming due to the sheer volume of information to absorb and understand. Interestingly, the majority of her clients find her through word of mouth, which, in her opinion, remains the most effective form of marketing. Eloise continues,

- In the breathwork industry, success as an entrepreneur hinges on a combination of expertise in breathwork techniques, sensitivity to client needs, and a genuine passion for holistic well-being. Providing valuable classes, workshops, and even retreats, along with authentic connections with clients, is crucial for success in this field.

When asked what advice she would give to someone thinking of making the same journey and starting their own business she focuses on patience what she knows best.

- Take a deep breath and proceed step by step! Begin by thoroughly understanding your niche and target audience. Develop a clear business plan that blends your passion with practical strategies. Embrace the learning curve and remain adaptable, especially in the ever-changing entrepreneurial landscape. Prioritize effective communication and genuine connections with your audience. Lastly, stay resilient and patient; success takes time!